Dad Joke Battle with Jon Miller: A Fresh Look at the B2B Landscape, AI, Technology, and Marketing.

Industrial Strength Marketing

In this podcast episode, John Miller, a visionary in the marketing technology industry, discusses the shift in the B2B marketing landscape. He talks about how the economic environment has changed, with more difficulty and uncertainty in the market. Miller also highlights the issue of buyer indifference, as buyers have become numb to traditional marketing tactics. He emphasizes the need for a new go-to-market playbook to adapt to these challenges

Articles and resources referenced in this episode:

• Connect with Jon Miller on LinkedIn
• Check the Demandbase Website
• Follow James Soto on LinkedIn

Join us on the show:
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About the Show:
The Industrial Strength Marketing show is a video podcast focused on the industrial and manufacturing sectors. Hosted by James Soto, CEO of INDUSTRIAL, it delivers expert insights and strategies for B2B growth. Each episode explores marketing, sales, business development, and the latest in martech (marketing technology) and artificial intelligence. Through engaging interviews and actionable advice, the show helps you navigate innovations transforming the industry. Tune in to see how these advancements can drive your business forward in the industrial and manufacturing world.

Let’s connect:

• Tweet us at @Industrialsays, @jamessotoism
• Follow James Soto on LinkedIn
• Email us at [e-mail]
• Subcribe to the YouTube channel