Dad Joke Battle with Jon Miller: A Fresh Look at the B2B Landscape, AI, Technology, and Marketing.

Industrial Strength Marketing

In this podcast episode, John Miller, a visionary in the marketing technology industry, discusses the shift in the B2B marketing landscape. He talks about how the economic environment has changed, with more difficulty and uncertainty in the market. Miller also highlights the issue of buyer indifference, as buyers have become numb to traditional marketing tactics. He emphasizes the need for a new go-to-market playbook to adapt to these challenges

Articles and resources referenced in this episode:

• Connect with Jon Miller on LinkedIn
• Check the Demandbase Website
• Follow James Soto on LinkedIn

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About the Show

As a top manufacturing marketing podcast, we focus on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.

Share Your Industrial Strength Marketing Story!

• Tweet us at @Industrialsays, @jamessotoism
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Thanks for listening & keep making marketing the strength of your business!