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Sofa, So Good: Cracking The Code Of Furniture Influencer Marketing Ft. Lauren Hannifan
Manage episode 419368758 series 2816827
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In partnership with Influencity we talk to Lauren who is the head of brand at leading sofa brand Snug. Snug realised the power of using influencers as advocates and started initially gifting sofas in return for influencers sharing their stories. Snug have now a really defined influencer program managed internally and Lauren shares the amazing story of how the brand was created
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