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Unpacking the Decline in Organic Reach

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Manage episode 420162933 series 107205
Content provided by Mark Williams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Williams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Organic content reach is on the decline...again!

"It's inevitable, this is what social media companies do" and "All they are interested in is posting more ads" I keep seeing people comment but it really isn't as simple as that. LinkedIn is not an advertising company like Meta, they are a business that primarily generates revenue from subscriptions so the reasons for the decline in reach is more complex...

Also in this episode;

  • Creator mode confusion

  • LinkedIn™️ Games

  • AI-generated content screening

  • The new immersive video feed mystery

  • Post of the week

  continue reading

438 episodes

Artwork
iconShare
 
Manage episode 420162933 series 107205
Content provided by Mark Williams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Williams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Organic content reach is on the decline...again!

"It's inevitable, this is what social media companies do" and "All they are interested in is posting more ads" I keep seeing people comment but it really isn't as simple as that. LinkedIn is not an advertising company like Meta, they are a business that primarily generates revenue from subscriptions so the reasons for the decline in reach is more complex...

Also in this episode;

  • Creator mode confusion

  • LinkedIn™️ Games

  • AI-generated content screening

  • The new immersive video feed mystery

  • Post of the week

  continue reading

438 episodes

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