Episode #151: Michael F. Schein - Creator of The Hype Handbook

InJoy Success Podcast

Highlights:

[12:30] Michevious business

[27:17] Marketing is evil?

[42:50] Journey to authenticity

Meet Michael F Schein:

Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, the University of California Irvine, and LinkedIn.

His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and the Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.

Michael’s story is nothing short of extraordinary and the lessons he’s learned along the way are the kind of wisdom that anyone who really wants to make a difference in the world must hear.

From early beginnings as a lead singer in a band that had a residence in one of the best clubs in New York and was featured on Showtime at the Apollo (where they were booed offstage,(more on that later) to finding himself in a corporate job with a title that terrified him so much of having to say at his future daughter’s Career Day, that he literally had to quit, to ultimately becoming the world’s foremost authority on creating hype and MicroFame. Michael is one of the most interesting people I’ve ever met

His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, appears wherever books are sold..

What I love about Michael is that the journey he has been on, while epic in all of it’s ups and downs, is still so relatable. His journey is one of finding out who he really is and then creating a career that was in alignment with that, regardless of how contrarian that path might have looked to conventional wisdom.

If you have ever been at a crossroads in your own life and had to choose between what the world seemed to say you should do, and doing what you know in your heart was right for you… or if you have ever followed your dreams and not have them turned out exactly how you planned... then this is the episode for you.

Connect with Michael:

Hype Book List: https://www.hypereads.com/list
https://twitter.com/MichaelSchein1
https://www.linkedin.com/in/michaelfrancisschein/
https://www.facebook.com/michael.schein.7
Business website: microfamemedia.com
The Hype Handbook (Amazon)
The Hype Handbook (Barnes & Noble)

...

This episode was brought to you by MyChallengeCreator.com. My Challenge Creator is a super easy-to-use challenge creation tool designed to help coaches, authors, trainers, and speakers just like you maximize your profits, your impact, and your results with gamified Challenges.

See just how Challenges can help you take your business to the next level when you book a demo at MyChallengeCreator.com