Connecting Artists and Tech

Innovating Music

Seth Schachner returned to discuss the changes afoot in music and tech deal-making. Enjoy this continuing conversation of how deals are being made between artists and new technologies, and how artists and managers can think about connecting with new technologies in their marketing.

Guest: Seth Schachner, Managing Director of Strat Americas

Seth Schachner is Managing Director of Strat Americas, a Los Angeles and Miami-based consultancy that provides strategic guidance and helps clients with media and technology partnerships. Strat Americas has worked with clients in digital and social music, virtual reality, live entertainment, artificial intelligence, and enterprise software. Seth is an experienced business development executive who spent eleven years with Sony Music, where he held senior digital leadership roles in Latin America and for Sony’s Jive Records label in North America. At Sony Music Latin America, Seth created multi-million selling mobile handset partnerships for the artists Shakira and Ricky Martin. Previously, Schachner held business development roles with Microsoft, Liberty Media, Viacom, and Universal Music. Seth was one of AOL’s first business development executives, where he ran AOL’s very first music channel and oversaw AOL’s partnerships with the American music industry—including AOL’s first “official” digital music download. A graduate of Columbia University in New York, Seth has also served as Chairman of Florida's Film & Entertainment Advisory Council, which helped guide Florida on state film and entertainment growth strategies. Seth’s articles and posts have appeared in publications like Venture Beat and The Guardian, and he is a frequent public speaker.

• Site: Strat Americas
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• Twitter: @SethASchachner