From Home Almond-Milk Maker to Entrepreneur

Innovation City

One of the kind of interesting things about design strategy and the design-thinking philosophy is that you don’t conceive an idea in a vacuum, you conceive an idea with your ultimate end customer. So, you, in a sense reverse-engineer into it based on the needs of the market. - Tony Jimenez

Today’s guest is Tony Jimenez, co-founder and CFO of JOI, which stands for “just one ingredient,” a plant-based food and beverage company. Tony is also managing director for Medina Capital, a growth tech venture capital fund. In this episode, Tony sits down with the team to discuss Tony’s experiences in the entrepreneurial space, the process of bringing JOI products to market, the nutritional value of plant-based food products, and much more!