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2/14/17 - Innovative Scents; Lingerie
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Manage episode 211966046 series 2390629
Content provided by David Robertson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Robertson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Fragrances are a popular gift on Valentine's Day, but could smell help you actually fall in love with a brand? Host Dave Robertson is joined by Mark Schmidt, ScentAir's VP of Marketing and Fragrances Development, and Ed Burke, VP of Customer Strategy and Communications, as they discuss the process of building a brand's scent. From retail stores to hotel lobbies, hear how smells are created to build a customer base and develop a brand identity. Dave also learns about how data is being used to design better-fitting lingerie.
99 episodes
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Archived series ("Inactive feed" status)
When?
This feed was archived on April 23, 2022 06:56 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 211966046 series 2390629
Content provided by David Robertson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Robertson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Fragrances are a popular gift on Valentine's Day, but could smell help you actually fall in love with a brand? Host Dave Robertson is joined by Mark Schmidt, ScentAir's VP of Marketing and Fragrances Development, and Ed Burke, VP of Customer Strategy and Communications, as they discuss the process of building a brand's scent. From retail stores to hotel lobbies, hear how smells are created to build a customer base and develop a brand identity. Dave also learns about how data is being used to design better-fitting lingerie.
99 episodes
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Similar to Innovation Navigation
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
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…
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Weekly ideas, insights, and tips on management from Harvard Business Review.
…
continue reading
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…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Paisa Vaisa is India's premier podcast on personal finance, boasting over 4 million downloads, featuring over 200 hours of insightful content and discussions, hosting more than 250 guests, and presenting a wealth of knowledge through over 450 episodes. Since 2017, Paisa Vaisa hosts experts from mutual funds, stocks, real estate, loans, education financing, insurance, and much more. It has recently introduced a sub-series offering valuable insights in businesses and entrepreneurship. You can ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
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…
continue reading
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