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#26 - Christopher Gerdes & Michael Eichelberger | Mercedes-Benz-AG | Wie agil darf Strategie sein?
Manage episode 307907338 series 3010374
Content provided by Dr. Christian Mühlroth, ITONICS, Dr. Christian Mühlroth, and ITONICS. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr. Christian Mühlroth, ITONICS, Dr. Christian Mühlroth, and ITONICS or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
"Du musst dich als Unternehmen im Vorfeld festlegen, welchen Weg du gehen möchtest und danach Deine Strategie ausrichten.". Das wusste schon der US-amerikanischer Ökonom und Universitätsprofessor Michael Porter, als er sagte 'Strategy is Choice'. In dieser Folge sprechen wir mit Christopher Gerdes und Michael Eichelberger über das Thema Strategy Intelligence & Development bei der Mercedes-Benz AG. Dabei erfahren wir nicht nur, wie Strategie bei dem Automobil-Riesen praktiziert wird, sondern auch, wie aus einem alljährlichen Hinterzimmer-Review-Prozess, ein offenes und kontinuierliches Konzept mit Mitgestaltungsverantwortung geworden ist.
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78 episodes
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Manage episode 307907338 series 3010374
Content provided by Dr. Christian Mühlroth, ITONICS, Dr. Christian Mühlroth, and ITONICS. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr. Christian Mühlroth, ITONICS, Dr. Christian Mühlroth, and ITONICS or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
"Du musst dich als Unternehmen im Vorfeld festlegen, welchen Weg du gehen möchtest und danach Deine Strategie ausrichten.". Das wusste schon der US-amerikanischer Ökonom und Universitätsprofessor Michael Porter, als er sagte 'Strategy is Choice'. In dieser Folge sprechen wir mit Christopher Gerdes und Michael Eichelberger über das Thema Strategy Intelligence & Development bei der Mercedes-Benz AG. Dabei erfahren wir nicht nur, wie Strategie bei dem Automobil-Riesen praktiziert wird, sondern auch, wie aus einem alljährlichen Hinterzimmer-Review-Prozess, ein offenes und kontinuierliches Konzept mit Mitgestaltungsverantwortung geworden ist.
…
continue reading
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Similar to Innovation Rockstars
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continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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