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Creating Advertising Experiences with Bowen Mendelson
Manage episode 294957972 series 2939177
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Today we have Bowen Mendelson, an Advertising Agency owner and Creative Director who's worked with brands like The Coca Cola Company, Orange Theory, BP, Quaker, Navy, Federal, Sears, Huggies, and many more. He will talk about the fundamentals of creative direction, where things have come since he started a couple of decades ago, and where technology is taking us. In addition, Bowen will discuss how brands are continuing to interact and reach new customers with tools like Apps, Social Media, TV, Radio, and Print.
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