Ep. 33 - A Legacy of Should’ves - Graham Daldry, Specsavers
Manage episode 299246336 series 2875240
In this episode of Inside Jobs, we hear from academic hopeful turned in-house agency leader, Graham Daldry. When education reform curbed his early career plans, Graham took a turn as an advertising writer. A handful of agencies and some 2,000 scripts later, he left Ogilvy & Mather to help build a budding eyewear brand from the inside out. Follow along as Graham discusses all things advertising, from copywriting to creative leadership to the merits of the in-house model. (UK listeners: stay with us ’til the end to hear how the iconic “Should’ve gone to Specsavers” tagline came to be.)
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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.
54 episodes