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Ep. 14 - A Recipe for Adding Value - Brad Lund, Campbell Soup Company
Manage episode 231082700 series 1755622
Content provided by Inside Jobs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inside Jobs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of Inside Jobs, Brad Lund, Director of Marketing Operations at Campbell Soup Company, takes us inside the 150-year-old brand’s advertising creative and production agency. From Super 8 footage to supersized savings, Brad has been producing his whole career—offering a unique perspective on shared services, savings scorecards and agency decoupling. We’ll also hear how his internal production team earned its reputation as subject-matter experts and value-added partners with marketing clients and external AORs alike.
——
This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.
52 episodes
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Manage episode 231082700 series 1755622
Content provided by Inside Jobs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inside Jobs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of Inside Jobs, Brad Lund, Director of Marketing Operations at Campbell Soup Company, takes us inside the 150-year-old brand’s advertising creative and production agency. From Super 8 footage to supersized savings, Brad has been producing his whole career—offering a unique perspective on shared services, savings scorecards and agency decoupling. We’ll also hear how his internal production team earned its reputation as subject-matter experts and value-added partners with marketing clients and external AORs alike.
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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.
52 episodes
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Similar to Inside Jobs — Podcast for In-House Agencies
The daily drama of money and work from the BBC.
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continue reading
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continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
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continue reading
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…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
Wake-up with America's first news - Host Gordon Deal goes beyond the headlines with the day's first look at news and business news from the U.S. and around the world; bringing a lively blend of intelligent information, humor, and expert analysis to morning radio.
…
continue reading
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Go offline with the Player FM app!
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