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Ep. 3 - From Farming to State Farm - Mark Gibson, State Farm

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Manage episode 204117875 series 1755622
Content provided by Inside Jobs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inside Jobs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of Inside Jobs, Mark Gibson, AVP - Creative Services of State Farm talks about his journey. Coming from a farming background, he talks about how he started his career as a radio journalist and then came to the advertising and marketing business.He further talks about the evolution of State Farm’s in-house department which started as an audio-visual department approx. 46 years ago and then evolved as a department helping the company better connect with agents and customers. He explained about their in-house agency setup, their workflows and the strategies they’ve followed over the years to be on top of the competition.
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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

  continue reading

53 episodes

Artwork
iconShare
 
Manage episode 204117875 series 1755622
Content provided by Inside Jobs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inside Jobs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of Inside Jobs, Mark Gibson, AVP - Creative Services of State Farm talks about his journey. Coming from a farming background, he talks about how he started his career as a radio journalist and then came to the advertising and marketing business.He further talks about the evolution of State Farm’s in-house department which started as an audio-visual department approx. 46 years ago and then evolved as a department helping the company better connect with agents and customers. He explained about their in-house agency setup, their workflows and the strategies they’ve followed over the years to be on top of the competition.
——
This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.

  continue reading

53 episodes

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