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Ep. 33 - A Legacy of Should’ves - Graham Daldry, Specsavers
Manage episode 299258446 series 1755622
Content provided by Inside Jobs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inside Jobs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of Inside Jobs, we hear from academic hopeful turned in-house agency leader, Graham Daldry. When education reform curbed his early career plans, Graham took a turn as an advertising writer. A handful of agencies and some 2,000 scripts later, he left Ogilvy & Mather to help build a budding eyewear brand from the inside out. Follow along as Graham discusses all things advertising, from copywriting to creative leadership to the merits of the in-house model. (UK listeners: stay with us ’til the end to hear how the iconic “Should’ve gone to Specsavers” tagline came to be.)
——
This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.
52 episodes
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Manage episode 299258446 series 1755622
Content provided by Inside Jobs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inside Jobs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of Inside Jobs, we hear from academic hopeful turned in-house agency leader, Graham Daldry. When education reform curbed his early career plans, Graham took a turn as an advertising writer. A handful of agencies and some 2,000 scripts later, he left Ogilvy & Mather to help build a budding eyewear brand from the inside out. Follow along as Graham discusses all things advertising, from copywriting to creative leadership to the merits of the in-house model. (UK listeners: stay with us ’til the end to hear how the iconic “Should’ve gone to Specsavers” tagline came to be.)
——
This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.
52 episodes
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Similar to Inside Jobs — Podcast for In-House Agencies
The daily drama of money and work from the BBC.
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continue reading
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…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
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…
continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
Wake-up with America's first news - Host Gordon Deal goes beyond the headlines with the day's first look at news and business news from the U.S. and around the world; bringing a lively blend of intelligent information, humor, and expert analysis to morning radio.
…
continue reading
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Go offline with the Player FM app!
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