S03E10 - Chargebee (with Design Manager, Shakthi Hari) Inside Marketing Design podcast

S03E10 - Chargebee (with Design Manager, Shakthi Hari)

1+ y ago 59:00

Content provided by Charli Prangley and Charli Marie Prangley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Charli Prangley and Charli Marie Prangley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, Charli talks with Shakthi Hari, Design Manager at Chargebee. Shakthi dives into how he uses systems and processes for everything from team collaboration to design process to iterating and shipping new projects. Shakthi also talks about documentation, and why it’s such a critical component of Chargebee’s process and ability to scale the output of a relatively small team.

Chargebee is a globally-distributed company that helps businesses manage subscription billing and take payments.

Key Takeaways

02:04 - How Chargebee’s marketing design team is structured, and where it fits within the organization
03:21 - Shakthi’s role as Design Manager
06:518 - How internal collaboration works at Chargebee
08:30 - How Chargebee uses design systems
10:35 - Taking on large projects
16:54 - “Problem-aware” web pages vs “solution-aware” pages
24:43 - How and why Chargebee lets the marketing team “design” web pages
27:53 - The importance of documentation and why it’s an integral part of the process
36:10 - How Shakthi’s team works with marketing goals
40:35 - The role of metrics in the design process
43:34 - How Shakthi decides what projects to revisit and iterate on
51:21 - Chargebee’s design process from concept to launch
52:24 - Shakthi’s biggest challenges
54:51 - Shakthi’s personal and career goals
56:09 - Shakthi’s proudest moment

Links

Connect with Charli

Subscribe and stay in touch

Webflow

This season is brought to you by Webflow

Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

42 episodes