Mizzou Storytellers - Laird Veatch

Inside Mizzou Athletics

In the latest episode of “Mizzou Storytellers,” Nikki Barry and Dave Matter welcome newly hired Mizzou Director of Athletics Laird Veatch into the studio to tell his story – from speedy youth track star in Manhattan, Kansas, to Big Eight linebacker at Kansas State, to an athletics administrator on college sport’s biggest stage. Laird shares stories about his decision to play football for Kansas State over Mizzou; his start in college athletics administration at Texas; and working alongside several future leaders across the industry as part of “Alden’s Army” at Mizzou. He talks about the career choices he’s made along the way – Missouri, Iowa State, Learfield, Kansas State, Florida, Memphis – seizing second-chance opportunities and the unexpected CoMo homecoming that’s brought him and his family back to Mizzou, back where he took some of his first major steps along the journey.

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