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Inside PR 544 – Mr Zuckerberg was otherwise engaged

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Manage episode 308739440 series 3018948
Content provided by Martin Waxman, Gini Dietrich, Joe Thornley, Martin Waxman, Gini Dietrich, and Joe Thornley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Martin Waxman, Gini Dietrich, Joe Thornley, Martin Waxman, Gini Dietrich, and Joe Thornley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On Inside PR this week: Open Government, open engagement and open data activists from around the world gathered in Ottawa. So did the grand committee of countries looking at the practices of the social platforms. But it doesn’t matter how many countries come together in one place — Mark Zuckerberg responds to no flag but his own. He was, once again, a no-show.

Also, Gini Dietrich provides practical advice to the PR practitioner on the importance of SEO to media relations and earned media. PR practitioners understand much more than algorithms. And we must combine our media relations expertise with SEO best practices to ensure that we maximize long term exposure for our clients’ content. The cost of failing to do this will be the incursion of SEO experts into media relations.

The post Inside PR 544 – Mr Zuckerberg was otherwise engaged appeared first on FIR Podcast Network.

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 308739440 series 3018948
Content provided by Martin Waxman, Gini Dietrich, Joe Thornley, Martin Waxman, Gini Dietrich, and Joe Thornley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Martin Waxman, Gini Dietrich, Joe Thornley, Martin Waxman, Gini Dietrich, and Joe Thornley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On Inside PR this week: Open Government, open engagement and open data activists from around the world gathered in Ottawa. So did the grand committee of countries looking at the practices of the social platforms. But it doesn’t matter how many countries come together in one place — Mark Zuckerberg responds to no flag but his own. He was, once again, a no-show.

Also, Gini Dietrich provides practical advice to the PR practitioner on the importance of SEO to media relations and earned media. PR practitioners understand much more than algorithms. And we must combine our media relations expertise with SEO best practices to ensure that we maximize long term exposure for our clients’ content. The cost of failing to do this will be the incursion of SEO experts into media relations.

The post Inside PR 544 – Mr Zuckerberg was otherwise engaged appeared first on FIR Podcast Network.

  continue reading

100 episodes

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