See what’s happening now on Twitter, again. (Inside PR 521)

Inside PR

With Twitter, the old way is better

Twitter users everywhere heaved a sigh of relief last week, as Twitter gave users the option to again view tweets displayed by recency. No more need to see stale tweets that Twitter thinks you’ll be interested in. As you did in the earliest days of Twitter, you can again see the tweets displayed in reverse chronological order. Hurrah. At the same time, Martin reports that he is seeing a button on the top of his Twitter feed that highlights live videos.

Meeker moves on

Mary Meeker, who has provided data driven insights on the state and evolution of the Internet, has left Kleiner Perkins to start her own company. Meeker’s insights have been influential among communicators and marketers, pointing the way to emerging channels and opportunities that have opened new opportunities connect with consumers. Hopefully, this venture will give Meeker new energy and scope to stay on the leading edge. We all benefit from her insights.

Adjusting to Facebook’s declining share of youth attention

The trend of young people abandoning Facebook continues. What happens to communications programs and planning in light of the continuing shift of young people away from Facebook? Are you shifting your programs to allocate more resources to YouTube, Instagram, Snapchat or other channels to compensate for shifts in usage of Facebook?

Linkworthy

• Twitter brings back the chronological feed, Nick Stat
• Twitter promotes livestream video, Amy Gesenhues
• Twitter Timeline Help
• Mary Meeker leaves Kleiner Perkins, Teddy Schleifer
• Teens are abandoning Facebook, Olivia Solon

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See what’s happening now on Twitter, again. (Inside PR 521) by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.