S5E6 Using Collaborative Techniques for Prioritizing Content with Robert Mills

Inside Tech Comm with Zohra Mutabanna

As content creators, we are constantly at the edge of our seats as we try to juggle multiple content deliverables. How do we strategize and manage stakeholder expectations?
Robert Mills, the founder of Fourth Wall Content, joins me with techniques and insights into collaborative content prioritization. With a journalism and content operations background, Robert shares the power of clear communication and methods you can employ to ensure your workflows and content efforts are efficient and effective.
Discover four decision-making techniques: dot voting, the MoSCoW method, the RICE method, and the five whys. Robert and I dissect each technique, revealing how they can be leveraged for in-person and remote collaboration. Whether you're managing a major website overhaul or juggling a slew of content requests, these methods offer a structured approach to prioritization that can be adapted to any team or project context.
Effective content strategy goes beyond mere tools—it's about managing inventories, creating seamless user journeys, and engaging stakeholders with empathy and data-driven decisions. Robert’s practical advice on starting with simple tools like spreadsheets will resonate with anyone looking to streamline their processes without breaking the bank. Tune in to uncover how to balance collaboration with quick decision-making, build trust within your team, and drive your current initiatives.
Guest Bio
Robert Mills is the founder of Fourth Wall Content, working with clients on content strategy, content design and content operations. He has recently worked with Marie Curie, the RAF, Natural Resources Wales, Social Care Wales and NHS England.
Rob is a journalism graduate and has previously worked as Head of Content for a Saas company, Studio Manager and Head of Content for a design agency, and as an Audience Research Executive for the BBC.
He’s an experienced copywriter and editor, a published author, and speaks about content strategy at leading industry events or on podcasts.
Show Credits

• Intro and outro music - Az
• Audio engineer - RJ Basilio

Chapters

1. S5E6 Using Collaborative Techniques for Prioritizing Content with Robert Mills (00:00:00)

2. Collaborative Content Prioritization in Strategy (00:00:04)

3. Decision Making Techniques (00:09:13)

4. Comparison of Prioritization Methods (00:14:00)

5. Content Prioritization and Dot Voting (00:20:50)

6. Managing Content Inventory and Prioritization (00:31:30)

7. The Importance of Data and Empathy (00:35:53)

8. Stakeholder Engagement and Prioritization (00:46:20)

9. Prioritizing Content Without Expensive Tools (00:49:15)