The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Manage episode 275559364 series 2799884
Content provided by DAC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DAC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On a scale of "one size fits all" to "borderline creepy", just how personalized should marketing be? Well, it depends, but one thing's for sure: there's no shortage of nuance, distrust, and legislation to contend with. In short, personalization is a hot-button topic—but Jenna, Dan, and Nasser are here to push it.
- The Christopher Nolan Guide to Personalization
- Social's wacky algorithms
- Thinking, Planning, Doing, Feeling
- The choir of positive reinforcement
- Has too much personalization broken the world?
- How poor targeting spoiled Nasser's Christmas
- Hello, Proove Intelligence!
LINKS: Proove Intelligence: "Customer analytics: This time it's personal... or is it?" | www.dacgroup.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org
19 episodes
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Manage episode 275559364 series 2799884
Content provided by DAC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DAC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On a scale of "one size fits all" to "borderline creepy", just how personalized should marketing be? Well, it depends, but one thing's for sure: there's no shortage of nuance, distrust, and legislation to contend with. In short, personalization is a hot-button topic—but Jenna, Dan, and Nasser are here to push it.
- The Christopher Nolan Guide to Personalization
- Social's wacky algorithms
- Thinking, Planning, Doing, Feeling
- The choir of positive reinforcement
- Has too much personalization broken the world?
- How poor targeting spoiled Nasser's Christmas
- Hello, Proove Intelligence!
LINKS: Proove Intelligence: "Customer analytics: This time it's personal... or is it?" | www.dacgroup.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org
19 episodes
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Similar to Inside the Funnel
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
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continue reading
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continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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