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SERP's up: The radical reinvention of SEO

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Manage episode 337054104 series 2799884
Content provided by DAC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DAC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Some things never change, but SEO is not one of those things. Join Jenna, Nasser, and Dan as they check in on the sweeping evolution of organic search, explore Google's role therein, and ponder the future of one of digital's most traditional disciplines. Along the way, they click through into topics including:

  • Counting in cubits and backyard pyramids
  • Visualization, zero clickification, monetization
  • Higher ranking =/= more impressions
  • Create compelling content... but how?
  • SEO has never been more SEO

LINKS: DAC: "4 recent SERP changes impacting organic ecommerce performance" | DAC: "Hey, BERT! Meet the Google AI set to change search forever" | DAC: "One year on, has BERT really changed search forever?" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

  continue reading

19 episodes

Artwork
iconShare
 
Manage episode 337054104 series 2799884
Content provided by DAC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DAC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Some things never change, but SEO is not one of those things. Join Jenna, Nasser, and Dan as they check in on the sweeping evolution of organic search, explore Google's role therein, and ponder the future of one of digital's most traditional disciplines. Along the way, they click through into topics including:

  • Counting in cubits and backyard pyramids
  • Visualization, zero clickification, monetization
  • Higher ranking =/= more impressions
  • Create compelling content... but how?
  • SEO has never been more SEO

LINKS: DAC: "4 recent SERP changes impacting organic ecommerce performance" | DAC: "Hey, BERT! Meet the Google AI set to change search forever" | DAC: "One year on, has BERT really changed search forever?" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

  continue reading

19 episodes

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