#132: How to Promote Your Music and Get Noticed on Social Media with Jen Fritz

Inside The Mix | Music Production and Mixing Tips for Music Producers and Artists

Have you ever been frustrated with how to promote your music? Maybe you're seeking answers to topics on how to get your music noticed, what music marketing is, how to promote your own music on social media, or maybe you just want to know how to market your music. Then check out EP 131 of the Inside The Mix podcast.
Navigating the treacherous seas of digital music marketing can feel like a momentous task, but fear not, as Jen Fritz from Fritz Media joins me, in shedding light on this dizzying world. We untangle the web of social media strategies, offering actionable insights for independent artists looking to harmonize their creative and online personas in 2024. If you've ever felt overwhelmed by the relentless content creation machine, our discussion provides a beacon of hope, emphasising the value of genuine connections over viral obsessions.
In this episode, we crack open the reality of social media's toll on mental health and creativity. We're sharing stories from our battles with the content beast and strategies to keep your head above water without stifling your artistic spirit. From the intricacies of algorithmic engagement to the serendipity of unexpected audience resonance, we explore the delicate dance of being both a creator and a marketer in an increasingly online-centric industry. As a bonus, I reveal my approach to avoiding the pitfalls of over-posting and syncing with the rhythm of the digital tide.
As we round off this auditory journey, we peer into the crystal ball of music industry education and marketing trends. With digital literacy becoming the cornerstone of a musician's toolkit, we discuss the resources available to sharpen your skills. We also stroll through the diverse landscape of music discovery, from curated playlists to the global radio scene.
So tune in, as Jen and I serve up an array of industry insights, ensuring you're hitting all the right notes in the symphony of digital music marketing.
Click here to follow Jen: https://www.fritzmedia.ca/
Click here to listen to the FM podcast: https://www.thefmpodcast.com/

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Chapters

1. What is the future of digital marketing in 2024? (00:00:01)

2. Should I use social media as an artist? (00:05:59)

3. Content algorithms (00:18:00)

4. How do you create content and be consistent? (00:21:43)

5. The future of music industry education (00:35:26)

6. Music promotion and industry trends (00:44:52)

7. Podcast and music marketing chat (00:52:41)