Can we nudge to Net Zero?

Inside The Nudge Unit

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In the first of a two-part climate change special, BIT’s Lis Costa sits down with Nobel Prize Winner Professor Richard Thaler, Cambridge University’s Lucia A. Reisch and BIT CEO and founder Professor David Halpern to answer one big question ahead of the COP26 UN Climate Change Conference: Can we Nudge to Net Zero?

According to the Paris Agreement’s: Sixth Carbon Budget, in order to reach net zero carbon emissions by 2050, a 63% reduction in future emissions is required over the next decade or so. This is no mean feat! Such reductions will require substantial changes to our behaviour including the adoption of new technologies such as eco-friendly heating systems, and the reduction of our reliance on high carbon-footprint transportation systems such as flights and diesel cars.

Our guests discuss how this behaviour change can be achieved; the psychological biases and barriers that stand in our way; and the role that corporations and government must play to make climate-friendly behaviours tenable.

So, can we Nudge to Net Zero? Listen to find out!

Credits:

Production and editing by Andy Hetherington

Music by Rich O’Brien

https://open.spotify.com/playlist/1m3zn3SHmMh3vuR13hkLCP?si=88ed700f455c4dc4

15 episodes

#Society #Behavioural Insights Team