))
55 - Picking a niche: A blue print with Nigel Moore
Manage episode 365166802 series 2999784
Content provided by Lightwire. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lightwire or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Nigel Moore runs The Tech Tribe, an organisation that has more than 4,000 MSPs as members, so he knows a thing or two about how to successfully sell into a specific niche segment or vertical.
This is a subject we have spoken about before on the podcast, and it has resulted in a lot f feedback from listeners where they have questioned how easy it is to do in the real world. In this episode Brendan shares this feedback with Nigel and gets him to counter the objections one by one.
You can expect practical tips on how to pivot without impacting revenue, how to market to specific segments, how this approach impacts hiring, and much more.
Brendan and Nigel deliver a must-listen episode for MSPs wanting to gain a competitive edge!
64 episodes
Share
