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Delivering a better omnichannel customer experience with Andy Parquette from Panera Bread

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Manage episode 377862898 series 3400520
Content provided by UserTesting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by UserTesting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this week’s Insights Unlocked, Liz Miller from Constellation Research chats with Andy Parquette, a senior UX designer at Panera Bread, about the ever-evolving landscape of experience research, innovation, and the challenges of designing digital experiences for diverse audiences. Their conversation took place at The Human Insight Summit (THiS) in Seattle last month.

Panera's small UX team aims to support customers across their entire journey, from home or work to the restaurant and back; from research to visual design.

“The sun never sets on what UX touches,” said Parquette, a senior UX designer at Panera Bread.

That investment has paid off.

According to its parent company, Panera Bread continues to expand its leading digital capabilities, which today account for 51% of total sales, while increasing its loyalty base to 53 million members and launching an innovative loyalty subscription model that has resulted in 25% of all Panera transactions now coming from Unlimited Sip Club members.

  continue reading

137 episodes

Artwork
iconShare
 
Manage episode 377862898 series 3400520
Content provided by UserTesting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by UserTesting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this week’s Insights Unlocked, Liz Miller from Constellation Research chats with Andy Parquette, a senior UX designer at Panera Bread, about the ever-evolving landscape of experience research, innovation, and the challenges of designing digital experiences for diverse audiences. Their conversation took place at The Human Insight Summit (THiS) in Seattle last month.

Panera's small UX team aims to support customers across their entire journey, from home or work to the restaurant and back; from research to visual design.

“The sun never sets on what UX touches,” said Parquette, a senior UX designer at Panera Bread.

That investment has paid off.

According to its parent company, Panera Bread continues to expand its leading digital capabilities, which today account for 51% of total sales, while increasing its loyalty base to 53 million members and launching an innovative loyalty subscription model that has resulted in 25% of all Panera transactions now coming from Unlimited Sip Club members.

  continue reading

137 episodes

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