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From friction to fortune: the art of gaining executive buy-in for experience research
Manage episode 379245048 series 3400520
Teams often tell us they have trouble connecting the dots between business value and experience research.
Whether you’re a marketer, UX practitioner, or project manager, you should be working to match what you do with measurable business results.
In this week’s Insights Unlocked, UserTesting’s Chief Operating Officer Josh Maltz talks with UpTop's Craig Nishizaki about getting executive buy-in for experience research.
133 episodes
Manage episode 379245048 series 3400520
Teams often tell us they have trouble connecting the dots between business value and experience research.
Whether you’re a marketer, UX practitioner, or project manager, you should be working to match what you do with measurable business results.
In this week’s Insights Unlocked, UserTesting’s Chief Operating Officer Josh Maltz talks with UpTop's Craig Nishizaki about getting executive buy-in for experience research.
133 episodes
All episodes
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