How to leverage customer feedback for improved marketing engagement

Insights Unlocked

Episode web page

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Episode summary:

Increasingly, brands are recognizing that customer feedback, traditionally important in UX design, is also crucial to shaping their marketing strategies.

“We generally think about UX as a product role, but it’s really such a critical function for marketing now, too.” said Katie Karr, Senior User Experience Designer at Workiva. “It doesn’t matter how great our product offering is, if we aren’t communicating the right message to get users to see the value upfront.”

In this week’s Insights Unlocked episode, Katie talks with UserTesting’s Nathan Isaacs about the global brand’s experiences using customer feedback to fine tune their marketing messaging.

Featured:

Guest: Katie Karr, Senior User Experience Designer at Workiva. Katie works on Workiva’s digital marketing team.

Host: Nathan Isaacs, Senior Manager for Content Production at UserTesting and producer of Insights Unlocked.