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How To Build Your Community (Tribe, Niche, Raving Fans etc)
Manage episode 348533290 series 3319516
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You've heard the saying "When you try to sell to everybody, you sell to nobody", right? It may sound like a throwaway marketing line, but it's something we see eCommerce businesses get wrong. All. The. Time.
So if your answer to "Who do you sell to" is something like "whoever wants to buy it!", this episode is for you!
Do not pass go, do not collect $200... tune in immediately as we discuss why it's so important that you get really, really clear on WHO you sell to, and then build a community around that audience.
Bonus points for finding people just like you, who need to solve the same problem you did when you decided what to sell on your store.
Still unsure how to identify your ideal customer and tribe? Hit us up at www.insiteful.com.au.
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