EP56: Col Gray - Rock Your Brand

INSPIRED EDINBURGH - THE HOME OF POWERFUL CONVERSATIONS

This week on Inspired Edinburgh we have Col Gray.

One of Scotland's most respected graphic and brand designers, Col is owner and head honcho of Pixels Ink, a comic book geek, a speaker and a YouTuber.

He has a passion for branding that is as big as his beard!

With 20 years' experience under his signature baseball cap, he helps people rock their brand. By creating strong visual branding, combined with a solid brand strategy that has personality and vision, he helps Clark Kent's become Supermen and Lois Lane's become Superwomen!

We go deep on Col's background and journey, branding and content marketing, as well as his thoughts on purpose, success and legacy.

00.00 Trailer

00.18 Introduction

01.10 Col’s favourite superhero

02.00 Col’s early life and background

08.45 Col’s career path

11.30 What is branding?

17.00 Good logo design

20.00 The process from Clark Kent to Superman

27.30 Dealing with perfectionism

35.00 Fiverr and Upwork disrupting logo design industry

45.30 The importance of content marketing

58.00 Speaking on camera

1.00.50 Col on his purpose

1.05.00 What would Col like his legacy to be?

1.06.40 How does Col define success?

1.11.00 Best piece of advice

1.14.40 What would Col say to his 20 year old self?

1.17.30 Col on his personal values

1.22.30 What would Col change in the world?

1.25.30 What superpower would Col have?

You can find Col at:

https://www.youtube.com/c/pixelsink

https://www.facebook.com/PixelsInkDesign

https://twitter.com/pixelscol

https://www.linkedin.com/in/pixelscol/

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