AdventHealth Florida and CrossMarc Services presidents share how organizations can stay true to their missions

Inspiring Wholeness

Mission drift has been studied for many years, but the phrase became popular when the book by Peter Greer and Chris Horst hit the market. The concept is about organizations or individuals staying true to their core values when it’s natural to drift away from them. Organizations feel this all the time, according to Randy Haffner, president and CEO of AdventHealth Florida.
“Any organization, any individual needs to continue to adapt and evolve over time to be relevant for the day and age in which one exists,” Haffner said. “However, how do you stay grounded to the very reason you are here?”
In this episode of the Inspiring Wholeness podcast, presented by AdventHealth in partnership with the Orlando Business Journal, Haffner and John Crossman, well-known real estate executive and president of CrossMarc Services, share the journeys they’re on to live their missions.
Honoring a mission is about a lot more than framing a statement and putting it on the wall. It requires making tough decisions. “You can work with other businesses that don’t share your ethics when there’s a boundary,” Crossman said. But if that’s not possible, “You have to be able to walk away at times if you’re going to stick with your mission.”
Listen to this podcast episode to learn more about:

• Why these two preachers’ kids care deeply about staying true to their missions.
• Why a lack of succession planning can put a business one generation away from losing its purpose.
• The warning signs of mission drift and the importance of implementing safeguards.
• How to embed a mission into a company’s culture and maintain it.
• What some brands are doing to successfully stay on track, including AdventHealth through the creation of its Leadership Institute.
• The power of healthy confrontation, being open to course-correcting and leading through vulnerability.

AdventHealth has provided whole-person care for 115 years. Today, our services, including cancer, cardiac, neurosurgery, orthopedics and a dedicated women’s and children’s hospital are rated among the nation’s best. Learn more at feelhealthyfeelwhole.com.
Disclaimer
AdventHealth and the Orlando Business Journal are providing this podcast as a public benefit. This podcast is not intended to be a substitute for any professional advice or medical advice, diagnosis or treatment. It is neither a legal interpretation nor a statement of AdventHealth or the Orlando Business Journal policy. Reference to any specific product or entity does not constitute an endorsement or recommendation by AdventHealth or the Orlando Business Journal. The views expressed by our guests are their own. Their participation in the podcast does not imply an endorsement by them or any entity they represent. AdventHealth and the Orlando Business Journal hereby disclaim any and all liability to any party for any direct, indirect, implied, punitive, special, incidental or other consequence of damages, arising directly or indirectly from any use of the content in this podcast, which is provided, as is, and without warranties.