EP 37: Making the Case for Consumer Choice
Manage episode 316759545 series 3095242
When a major brand has a massive amount of options at the shelf (think Oreos and Lays), is it good or bad for consumers? Some say yes, we say no. Find out why, as we discuss the rationale for consumers, retailers, and manufacturers with Cathy Parks, packaged-goods guru and creator of the PARKS Method and Sell to Stores.
86 episodes