))
EP 63: Getting TOFU Prospects from Consideration to Trial
Manage episode 359263615 series 3095242
Content provided by XPROMOS Marketing Mastery. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by XPROMOS Marketing Mastery or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of Instant Expertise: Marketing, XPROMOS' founders share insights on what kind of offers convert at the top-of-the-funnel as your prospect moves from awareness to consideration. At this point in their customer journey, your prospect is considering your brand (and other solutions). The role of your content and offers at this stage is to help guide them to the trial step in their journey.
Listen to EP 62 to discover the best performing Demand Gen offers and content TOFU in the Awareness stage of the customer journey.
Find out when our next offer knowledge bomb drops by subscribing to our channel. Get more in-depth details and data by subscribing to our newsletter.
86 episodes
Share
