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Making it easy
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Making it easy – Episode 2
On this Interactive Print Show Episode 2, it’s all about fitting interactive print in with the other marketing, advertising and PR that you do and why it doesn’t need to be complicated, time consuming or even difficult to do, in fact it may be just the catalyst you need to make things far more structured and easy than before.
IN THIS EPISODE OF MAKING IT EASY
- Where does interactive print fit in with cross-media (or trans-media) activities
- Why having a gap between traditional and digital marketing, advertising and PR makes very little, if any sense
- Why the phrase “omni-channel” is really starting to become a buzzword for retailers
- How you can turn many more activities in to sales opportunities – the print enabled “pop-up shop”
- Some great podcasts to help you with marketing – they are free and exceptionally good
INTERACTIVE PRINT EPISODE 2 RESOURCES
- Dan Sullivan – Strategic Coach
- Hidden Creative
- The DMA
- The DMA.org
- The PPA
- The Mobile Marketing Association
- PR Week
- Print Week
- Marketing Magazine
- Marketing Week
- Marketing Communication on LinkedIn
- Econsultancy.com
- Amy Porterfield
- iLoveMarketing.com
- Retail in South Korea
- Tesco in Gatwick Airport
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SUBSCRIBE TO THE INTERACTIVE PRINT SHOW PODCAST
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Please do me a favour – Click here to review and rate the Interactive Print Show on iTunes (I really appreciate you doing this) and tell people you know who may be looking to get better results form their print marketing too, in person or via email and social media, as I really want to help as many people as I can.
And finally, I really want to hear from anybody and everybody on what you would like to discover when it comes to interactive print, so please feel free to let me have your feedback, ideas for future episodes and people you would love me to chat with on the show too just below – I promise to read every single one and respond where relevant too.
Thank you in advance
Adrian
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Interactive Print Show Episode 1
Interactive Print Show Episode 3
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