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Intervin - ep. 15 - Etichete de vin
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Un studiu facut in Statele Unite spune ca eticheta sticlei de vin are un potential de a imbunatati vanzarile cu un procent intre 8 si 12%.
Cum se concepe o eticheta de vin? Care e implicarea vinificatorului? Ce inseamna o eticheta inteligenta? Sunt cateva din intrebarile pe care le-am pus invitatilor acestui episod:
Ioana Reichle - director de marketing IPPU; Ana Bolocan - director de creatie Bonsanco Creative Design; Stelian Ștefan - consultant food & beverage
Intervin este si pe Facebook, la https://www.facebook.com/Intervin.podcast
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