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E027: Alcohol Brand Startup, Kleos Mastiha Spirit, Female Entrepreneur | Effie Panagopoulos
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Invigorate Your Business With George Stroumboulis.
GUEST: Effie Panagopoulos, a Boston native and Boston College alum with a degree in French/Romance Languages, defied expectations by becoming the first Greek woman to found a liquor brand. Her unconventional journey in the spirits industry includes over 15 years of marketing and selling well-known brands like Chambord, Bacardi, Grey Goose, Bombay Sapphire, Metaxa, and Disaronno. Effie's pivotal role as the National Brand Ambassador for METAXA marked a turning point, bringing her back to Greece and rekindling her connection with her heritage. In 2008, an "eureka moment" at the renowned Mykonos beach bar Nammos sparked Effie's mission to introduce the Greek spirit experience to the US. This passion led to the creation of KLEOS, Greece’s first luxury spirit brand, with aspirations to become the next Global Greek spirit brand.
Kleos’ Instagram: https://www.instagram.com/drinkkleos/?hl=it
Kleos’ LinkedIn: https://www.linkedin.com/company/kleos-mastiha-spirit/about/
Effie’s Instagram: https://www.instagram.com/greekspiritmuse/
STREAM: https://www.stroumboulis.com/podcast/starting-a-global-liquor-brand-with-effie-panagopoulos-e027-podcast
ABOUT THE PODCAST: The Invigorate Your Business with George Stroumboulis podcast features casual conversations and personal interviews with business leaders in their respective fields of expertise. Crossing several industry types and personal backgrounds, George sits down with inspiring people to discuss their business, how they got into that business, their path to the top of their game and the trials and tribulations experienced along the way. New episodes weekly. https://www.stroumboulis.com/podcast
ABOUT THE HOST: George Stroumboulis is an entrepreneur to the core, having launched several ventures across multiple industries and international markets. Visit his website: https://www.stroumboulis.com/about-george-stroumboulis
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