117: Nice to Haves (Part 4): Package, Price, and Sell Your Product

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You've come up with an idea, you've validated it with your audience, and you know the story you want to tell. Now you have to sell your product. The process of determining a price for your products can be difficult. Making sure the price is fair but also wanting to make a profit can be an endless cycle, not to mention the costs of actually producing the product itself. Objectively you need to sell your product, and if you want to sell it you're going to need to figure out the final price. In this final part of our four-part series on nice to haves, we'll talk about things you need to consider before deciding a final price, how packaging plays a role, and what you have to think about between making a product and getting it to your customer.

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