125: Ethics and Values in Branding

Invisible Details

Content provided by Cory Miller and Kyle Adams, Cory Miller, and Kyle Adams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cory Miller and Kyle Adams, Cory Miller, and Kyle Adams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

5+ y ago 56:16

MP3•Episode home

Archived series ("Inactive feed" status)

When? This feed was archived on February 28, 2022 12:28 (2y ago). Last successful fetch was on August 11, 2019 12:26 (4+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

There is an interesting divide in businesses around the world when it comes to their various practices. Many companies seem to want to do anything it takes to make money, while others take pride in having some level of virtue and wanting to do the “right thing”. The “right thing” can be incredibly subjective, not to mention controversial. If one business says they are doing something ethical, does that necessarily mean that any similar company doing the opposite is not? The values of a company determine its direction. They define what you will and will not do as a business or a brand. It’s one thing to set these values internally, but it’s another completely to make them a focused part of your external brand. In today’s episode we’ll be talking about what it means to define your brand’s ethics, where ethics should sit in regard to the public, and how you can help consumers become more mindful when it comes to the things they buy.

129 episodes

#Careers #Arts #Business #Graphic Design #Cory Miller and Kyle Adams #Cory Miller #Kyle Adams