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Building a Boom: Brand Lessons for Creating Explosive Value
Archived series ("Inactive feed" status)
When? This feed was archived on January 11, 2021 16:09 (). Last successful fetch was on December 09, 2020 01:18 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 244001710 series 2544473
In this episode, we’re going inside an industry boom to understand what leads to value creation and sustained growth in today’s world — which is shaped increasingly by social media influence, e-commerce, and digitally native companies. We’re talking about the beauty industry. Jefferies analyst Steph Wissink will walk us through what’s been happening in this sector over the past decade. It’s an industry that just underwent a long boom period. But as Steph explains, the lifecycle of booms in the beauty industry is shortening, and this trend could replicate itself across industries well beyond beauty. Conor Begley, co-founder of Tribe Dynamics, shares why “Earned Media Value” is one of the most powerful metrics for companies in search of their “next big thing.”
14 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on January 11, 2021 16:09 (). Last successful fetch was on December 09, 2020 01:18 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 244001710 series 2544473
In this episode, we’re going inside an industry boom to understand what leads to value creation and sustained growth in today’s world — which is shaped increasingly by social media influence, e-commerce, and digitally native companies. We’re talking about the beauty industry. Jefferies analyst Steph Wissink will walk us through what’s been happening in this sector over the past decade. It’s an industry that just underwent a long boom period. But as Steph explains, the lifecycle of booms in the beauty industry is shortening, and this trend could replicate itself across industries well beyond beauty. Conor Begley, co-founder of Tribe Dynamics, shares why “Earned Media Value” is one of the most powerful metrics for companies in search of their “next big thing.”
14 episodes
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