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Can 3D & AR Change Fashion Retail? | Fashion Tech Applied
Manage episode 402591346 series 3501276
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Ever purchased something online & it looked nothing like what you expected? Well this is why tech such as 3D views & augmented reality holograms exist. Personally having used it for my brand, Von Ruz, I have been able to experience the BTS of how this tech works. Hear more about it with special guest, Elina Minina, from Cappasity who have launched an immersive 3D product imaging toolset for fashion brands to use on their online stores.
0:00 | INTRO
1:22 | Who is Cappasity & how their 3D & AR helps brands
5:42 | 3D & AR on my brand www.vonruz.com
5:55 | How the 3D view & AR toolset works (with videos)
8:40 | Realities of introducing immersive tech to brands
12:03 | The purposes & drawbacks of adopting immersive tools to brands
14:29 | Adding an extra click can put customers off
15:29 | 360 3D view VS AR holograms - why brands pick one over the other
18:29 | Why it's important for customers to take longer looking at products when online shopping using hyper real 3D content
21:48 | Stats & observations from brands who used Cappasity 3D views & AR
24:47 | AI vs AR vs VR
28:58 | What to expect from Cappasity (Mobile 3D shot)
Also available on YouTube (visual), Spotify, Apple Podcast, Amazon Music, Deezer & other audio channels.
Podcast also available on YouTube (visual), Spotify, Apple Podcast, Amazon Music, Deezer & other audio channels.
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