The Rubber Meets The Road Edition

Is there there there?

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When you are sitting in the comfort of your office or conference room making plans for your company’s marketing and sales efforts, it can be easy to forget about what Josephine Q. Public, who does not have a conference room with a view, might think. It’s easy to imagine the most brilliant blue sky version of reality without considering the everyday conundrums that will need to be addressed. This week, we take a look at Southwest Airlines. By all accounts, and unlike Delta “We don’t have any power for a while” Airlines, it’s been a regular week for Southwest. But after an aggressive rebrand, how are the marketing and sales plans holding up? Is the brand able to deliver at promises imagined at 10,000 feet? In this week’s episode of “Is There There There,” the podcast from the digital marketing agency Graphicmachine, we will take a look at this in what we are calling The Rubber Meets The Road Edition.

100 episodes

#Digital Marketing #Tech #Industries #Business #Marketing