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HECK: The Bold Brand Bringing a Family Touch to the Supermarket with Andrew & Jamie Keeble #50
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While their product range is always growing, if you know sausages then you most likely know HECK.
There are some incredibly strong family roots behind a brand that’s using its power to highlight great causes, something that’s clear to see from spending time with Andrew & Jamie Keeble.
Balancing father-son and boss-employee dynamics, Founder Andrew and Head of Sales Jamie join us on It Runs In The family for a peek behind the scenes of a business with such a strong long-term outlook.
This episode covers:
- The ‘What the Heck’ ambition that’s driven the brand’s success
- Lessons from Andrew’s previous business that he’s taken forward
- The boss-employee dynamic vs the parent-child relationship
- Why delegation and a long-term outlook are key to their decisions
- Marvellous campaigns to raise awareness and funds for charitable causes
92 episodes
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