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9. Pick a Lane: Choosing Your Primary Focus
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Product Leadership vs. Operational Excellence vs. Customer Intimacy -- What is most important to you and your firm? Focusing on all of these elements of your business means you're focused on none. So, it's essential to identify your primary focus, so you can find the right clients, team members and balance within your firm. We've decided the our clients' experience is our top priority, but there are trade-offs to all of them. Which of these is your firm's focus?
Listen as Anna & Jill discuss The Discipline of Market Leadership: Choose your Customers, Narrow Your Focus, Dominate Your Market and how it's impacted Accrew.
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Links to resources mentioned in this episode
Discipline of Market Leaders by Fred Wiersema and Michael Treacy
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