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Becoming a multicultural marketing star and entrepreneur with Bobby Sahni
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In the face of risk - with a second child on the way and a spouse not working at the time - Bobby Sahni launched Ethnicity Matters.
Bobby is the Co-Founder and Partner of Ethnicity Matters, a multicultural marketing and advertising agency. He has been a pioneer in developing, executing and managing diversity and multicultural marketing initiatives for a number of top brands.
We discuss Bobby's career journey; what led to multicultural marketing (it happened in Sault Ste. Marie of all places!); his love for speaking; acting in commercials; entrepreneurship; his MBA; and his love for hockey and his Hockey Canada board appointment.
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