It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Brand Awareness
MP3•Episode home
Manage episode 182171794 series 1398781
Content provided by IWantBusiness Small Business Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IWantBusiness Small Business Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode, we're talking about brand awareness for your small business. -Our tool of the episode is Google Alerts. Spy on the entire internet to find out what people are saying about you and your company. (You can use this to your advantage.) -In our Deep Dive, we focus on Branding: what it is, why you need it, and how to build it for your small business. (You don't even have to spend $1 million on a new logo like Pepsi did.) -Craig dominates in our trivia episode and the guys fail at pronouncing "[Kaley] Cuoco." (It's "kwo-ko," in case you were wondering.)
…
continue reading
21 episodes
MP3•Episode home
Manage episode 182171794 series 1398781
Content provided by IWantBusiness Small Business Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IWantBusiness Small Business Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode, we're talking about brand awareness for your small business. -Our tool of the episode is Google Alerts. Spy on the entire internet to find out what people are saying about you and your company. (You can use this to your advantage.) -In our Deep Dive, we focus on Branding: what it is, why you need it, and how to build it for your small business. (You don't even have to spend $1 million on a new logo like Pepsi did.) -Craig dominates in our trivia episode and the guys fail at pronouncing "[Kaley] Cuoco." (It's "kwo-ko," in case you were wondering.)
…
continue reading
21 episodes
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