Ep 103 : Doug Kessler on How to Create a Great Content Brand? Principles, Pillars & Process

Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

What is a Galvanizing Story? Can a Galvanizing Story Really Unify Your Marketing and Sales Strategies?

How to creating a Great Content Brand ? What are the Six Principles of Great Content Brands?

What is the importance of Content Pillars ? Are You Missing Something Tangential?

What is the role of Confidence & Experimentation in Content Marketing?

What is the role of AI & Chat GPT in content marketing ?

How to Hire a Specialist Agency for Content Marketing ? Attributes of a Great Content Writer ?

Doug answers the above questions and many more as he takes us on a fascinating journey of how to create a good content brand . Doug Kessler has over 30 years of experience in B2B marketing and is the Executive Creative Director and Co-founder of Velocity Partners. Doug is a frequent speaker at marketing events and a prolific writer. Doug is a copywriter at heart but also enjoys analytics.

Please visit his company http://www.velocitypartners.com

Connect with him on Linkedin https://www.linkedin.com/in/dougkessler

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at [e-mail]

Index of Content

00:00 Preview & Introduction to Doug Kessler

03:23 The Power of a Galvanizing Story, Role of Change

09:12 The Hubspot Story: How Inbound Marketing Became a Game-Changer

11:38 What is a Great Content Brand

16:11 6 Principles of Great Content Brands

19:12 Content Focus Falling Flat? How to Resist the Urge to Be Obvious

21:44 Content Pillars: Are You Missing Something Tangential?

26:08 Confidence in Content Marketing, Dumb Ways to Die

31:44 Content Marketing is Biggest Threat to Content Marketing

32:25 Chat GPT & AI for Content Marketing

34:35 Stealing Content to Keep Up

37:38 Hiring a Content Agency

41:15 B2B Marketing - Hard-work & Integrity

46:58 3 Qualities of a Great Content Writer

47:44 Rapid Fire - Personally Speaking with Doug Kessler

51:32 Connect with Doug Kessler

Six Principles of Great Content Brands according to Doug are

1. Relevance: Great content brands understand their audience's needs and create valuable content that speaks to them. This builds trust and establishes the brand as a go-to source for information.

2. Consistency: A great content brand maintains a consistent voice and style across all content, reinforcing its identity and making it easier for the audience to recognize and remember.

3. Authenticity: Great content brands are honest, transparent, and true to their values and mission, building a loyal audience that trusts and respects them.

4. Storytelling: Great content brands use storytelling to engage and connect emotionally with their audience, making content more memorable and relatable.

5. Audience focus: Great content brands prioritize their audience's needs, preferences, and behaviors, creating content that aligns with those factors and listening to their feedback.

6. Innovation: Great content brands experiment with new ideas and formats to keep content fresh, attract new audiences, and position themselves as thought leaders.

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.

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