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Ep 111 : Atul Minocha on Is Your Marketing Real or Fake? Sorting Fact from Fiction for Growth
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How have your engineering skills helped you in marketing?
How is marketing like a bridge?
What is the difference between marketing and sales? Can you explain the distinction using the headlight analogy?
What is the difference between "Big M" and "Small m" marketing?
How can the obsession with measurable ROI limit marketing potential?
Why is pricing so important in marketing? What measures can business schools take to address this?
What are "random acts of marketing"? And what key principles can marketers immediately apply to make them more effective?
Atul answers the above questions and many more, as he seperate facts from fiction and talks about Marketing 101. Atul Minocha is a Partner and CMO at Chief Outsiders, author, investor, and speaker. He is the author of 'Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth'. Atul has a degree in mechanical engineering from the Indian Institute of Technology Delhi and an MBA from Yale University.
Connect on Linkedin https://www.linkedin.com/in/atulminocha/
Visit his Company Page https://www.chiefoutsiders.com/profile/atul-minocha
His Book on Amazon https://www.amazon.in/Lies-Damned-Marketing-Separate-Fiction-ebook/dp/B097NRJ4HP
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@gmail.com
Index
00:00 Preview & Introduction to Atul
03:30 Journey from Engineer to Marketeer
09:30 Solving Problems, Not Just Selling Products
11:30 Marketing is Like a Bridge
15:01 Customer Beliefs - Toyota Example -The Seatbelt as a Death Trap
18:21 Headlight Analogy: Difference Between Sales and Marketing
22:25 Big M vs. Small m Marketing: What's the Difference?
26:25 The Misuse of ROI: How Apple iPhone Shows Us What Not to Do
36:36 Pricing, One of the 4 Ps for Marketers
40:36 Random Acts of Marketing
44:17 How to Avoid Random Acts of Marketing
47:31 Rapid Fire - Personally Speaking with Atul Minocha
51:40 Connecting with Atul Minocha
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