Ep 116 : Suraja Kishore on Building Iconic Campaigns & Inspiring Culture

Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

Explore the challenges, strategies, and learnings behind the two iconic campaigns that you worked on Ariel's 'Share The Load' & Idea's 'What and Idea Sirji' ?

How has the meaning of leadership evolved in this dynamic advertising and marketing landscape?

What defines a positive agency culture for you ? How can we cultivate future-ready talent within agencies?

Suraja Kishore answers the above questions and many more as he takes a masterclass on developing iconic campaign & thriving agency culture. Suraja Kishore is the CEO- BBDO & teamX India (Omnicom x Mercedes-Benz).

He has worked as a senior leader at McCann, Publicis Group, Lowe Lintas & Mudra. He is good with managing P&L, driving growth agenda, nurturing client relationships, encouraging inclusion & diversity at workplace and building long term brands and profitable business.

Connect with Suraja on Linkedin https://www.linkedin.com/in/skshapingfuturethinking

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at [e-mail]

Index

00:00 Preview & Introduction to Suraja

03:32 What an Idea Sirji ! Revisited: The Iconic Idea Campaign

12:22 Carrying the Idea Campaign Forward

19:09 Share the Load: Ariel's Empowering Campaign

31:08 Beyond Laundry : The Purpose & Social Impact of #sharetheload

37:04 Share the Load - For the Youth & Social Media

44:19 Culture: Shaping and Navigating

49:40 Leading in the Age of Disruption

58:19 Rapid Fire: Getting Personal with Suraja Kishore

01:01:25 Connecting with Suraja Kishore

Through his insights and experiences, Suraja Kishore provides a glimpse into the thinking behind iconic campaigns for Ariel's 'Share the Load' and Idea's 'What an Idea Sirji'. He discusses his view on leadership and the importance of nurturing a culture that inspires change.

Confessions Over Insights

Ariel's 'Share the Load' campaign's foundation lies in the raw confessions of individuals, not just insights. This approach strips away societal facades, revealing the true hypocrisies that exist. The campaign challenges societal norms and aims to ignite cultural change, addressing issues like patriarchy through everyday decisions.

Creating Value Beyond Campaigns

Kishore emphasizes the need for agencies to focus on creating value rather than just campaigns. Clients who trust in this philosophy reap the rewards of authentic engagement. Brands, according to Kishore, act as magnets, attracting individuals who resonate with their beliefs. This attraction forms the basis of brand loyalty and advocacy.

Cultural Strategy Over Brand Purpose

Kishore advocates for a shift towards cultural strategy over brand purpose alone. In a rapidly evolving landscape, brands must align with broader cultural shifts to remain relevant.

He underscores the significance of cultural resonance, highlighting 'What an Idea Sirji' campaign of Idea which looked at the transformational societal impact of a mobile.

Leadership & Culture

Leadership, to Kishore, transcends titles and designations. It's about actions, contributions, and fostering a culture of listening and mentorship. He emphasizes the value of collective wisdom within organizations, acknowledging the wealth of insights and experiences each team member brings to the table.

Kishore underscores the importance of nurturing a culture of openness, authenticity, and accountability within organizations to drive meaningful change.

Campsite One Link : https://campsite.bio/jaggedwithjasravee