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Ep 74 : Arun Iyer on Building Indian Unicorn Startups Brands of Tomorrow- Byju's, Wakefit, Tata 1mg
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How Wakefit ,a D2C Brand, was built from scratch primarily using content marketing ?
How are unicorns like Byju's & Tata 1mg being built as long-lasting brands of tomorrow ?
What is business model of Spring Capital to position itself as a skin-in-the-game marketing consulting firm ?
Arun answers the above questions and more as he talks about case studies of building unicorn startup brands, and making the brand a 'moat'. Arun Iyer is a Founder and Creative Partner at Spring Marketing Capital. In his previous avatar he was the Chairman & Chief Creative Officer at Lowe Lintas India.
Please connect with Arun on Linkedin https://www.linkedin.com/in/arun-iyer-1b155312
Email Arun at aruniyer@springmarketingcapital.com
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
00:00 Preview & Introduction to Arun
02:29 Spring Capital Business Model
06:32 Building Enduring Brands
10:19 Wakefit Case Study - Building Unicorn Brands
27:18 Byju's Case Study - Building Unicorn Brands
38:04 Tata 1mg Caselet
40:54 Rapid Fire - Personally Speaking with Arun
43:21 Connecting with Arun Iyer
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#wakefitmarketing #startupmarketing #Indianstartups #tata1mg #digitalmarketing #marketing101 #wakefitmattress #indianunicornstartups #d2brands #byju #byjus #startupmarketingstrategy #startupmarketingplan #startupbrandpositioning #byjusbranding
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