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Ep 98 : Erik Huberman on How to Create & Manage a Successful Marketing Campaign with Awareness, Nurturing, Trust
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What is the Hawke Method’ ? How have you have distilled the art of marketing into three core elements: awareness, nurturing and trust.
Why is the significance of each element of the framework ? Awareness – importance of picking up the right channel., Nurturing – what is it that marketers are finding it difficult to appreciate while building content strategy, Building Trust in a trust deficit world
Why hiring a marketing agency over an in-house marketing team can be a better use of resources?
How AI or Artificial intelligence will impact marketing ?
Erik Huberman answers the above questions as he talks about market 101 and breaks marketing into three principles: awareness, nurturing, and trust. He talks about how to leverage the three principles to create and manage a successful marketing campaign. Erik Huberman is a Founder & CEO of Hawke Media, and Founding Partner of Hawke Ventures. Now valued at over 150 million dollars, Hawke Media is the fastest growing marketing consultancy agency in the USA. .Prior to launching Hawke Media, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. He is the author of "The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar"
Please visit his company website https://hawkemedia.com/
Connect on Linkedin https://www.linkedin.com/in/erikhuberman/
His Book Website https://www.hawkemethod.com/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index & Flow of Conversation
00:00 Preview & Introduction to Erik
03:30 Sales & Marketing at Age 6
07:05 The Hawke Method - Context of Someone Who is Receiving Advertising
08:19 The Hawke Method - Nurturing for First Sale, Higher Lifetime Value
12:05 The Hawke Method- Building Trust Quickly, How Much Trust You Really Need
16: 40 Influencer Marketing - Any type of Validation Helps
20:25 How to Focus as a Marketer - Benchmark, Don’t be the First Mover, Repeatability & Scalability Critical
22:55 Keeping Marketing Simple - Example of ‘Attribution’
25:01 Looking at Data Closely - Caselet of Facebook Ads in Light of Apple iOS 14
28:20 Marketing Objectives, Use of Various Tools like SEO
30:45 In-house vs Outsourcing Marketing Agency
32:50 AI in Marketing
34:10 Rapid Fire with Erik Huberman
35:34 Connecting with Erik Huberman
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#marketing101 #hawkemethod #hawkemedia #digitalmarketing101 #marketingexcellence #marketingprinciples #scalingup #marketingstrategy #successfulmarketer #influencermarketing #marketingobjectives #effectivemarketing #marketingcampaignplanning #brandawareness #brandtrust
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