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Getting People to Buy Your Products Online: The Four Step Process
Manage episode 219362362 series 1028180
Let's get right to it.
People won't buy online the first time they go to your site. Hardly ever.
And yet, we're continually SHOCKED that we have to do more than post a great product shot on Instagram and wait for the money to roll in.
For small businesses, getting consistent sales works like this.
- Choose who you really want to sell to
- Add value to their lives (even if it's in a very small way)
- Get a "relationship" going, build trust and goodwill
- Offer these people something to buy
That's it.
But most creative entrepreneurs and online shop owners are too lazy, too busy, too unsure - too something, to do the work. We somehow feel that should be someone else's job.
This episode lays out the four steps you need to have to get people to give you their credit card.
Show notes and discussion back on the blog:
The monthly marketing & sales coaching program:
294 episodes
Manage episode 219362362 series 1028180
Let's get right to it.
People won't buy online the first time they go to your site. Hardly ever.
And yet, we're continually SHOCKED that we have to do more than post a great product shot on Instagram and wait for the money to roll in.
For small businesses, getting consistent sales works like this.
- Choose who you really want to sell to
- Add value to their lives (even if it's in a very small way)
- Get a "relationship" going, build trust and goodwill
- Offer these people something to buy
That's it.
But most creative entrepreneurs and online shop owners are too lazy, too busy, too unsure - too something, to do the work. We somehow feel that should be someone else's job.
This episode lays out the four steps you need to have to get people to give you their credit card.
Show notes and discussion back on the blog:
The monthly marketing & sales coaching program:
294 episodes
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