Trademark Infringement – Creative Approaches to Cease and Desist Communications

JDSA's Law Talk

Stop what you’re doing – right now! That, essentially, is the most basic thought when it comes to a cease and desist order. In business, your brand - your commercial identity - is all you have to define you. It tells others that you are what they want. So when another company or organization piggybacks on your brand - by using your name or identity - you will likely issue a cease and desist order - to tell them to stop immediately. But those can backfire if you are too harsh. In our era of digital and social media, you have to be creative, or crafty. In this podcast episode filled with interesting examples, JDSA attorney Sally White explores the new necessity in business: Creative Approaches to Cease and Desist Communications.